Thursdays at the Museum
The Institution's Public Programming department requested a rebrand of their Thursdays at the Museum program. Pulling from the museum's architectural roots and the founders' mission, this acted as the foundation for the identity. The brand codes were applied to all video production, print, and digital materials and used by the internal team.
Research
Explored the extensive archives of the Detroit Institute of Arts and discovered The Architecture of the Detroit Institute of Arts, a pivotal resource that provided both inspiration and creative direction. Guided by the founders' visionary approach, this work served as the foundation for the branding.
