Detroit Institute of Arts

Social Media

Role
Lead Graphic Designer
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Creative Vision
Graphic Design
Strategy Development
Production
Marketing Campaign
Content Calendars

Presented are the digital marketing initiatives aimed at boosting the Detroit Institute of Arts' online presence, particularly on social media, which was significantly lacking. The COVID-19 pandemic exacerbated this issue, but my enthusiasm for digital creativity and social media strategies drove consistent collaboration and efforts, addressing the museum's need for a cohesive online identity. Additionally, led the social media strategy meetings, ensuring comprehensive shared notes, accountability among stakeholders, and effective tracking of the content calendar.

Video Production Guidelines

At the onset of the COVID-19 pandemic, I took the lead in developing and overseeing the institution's first video production guidelines. The inconsistent collaboration efforts in the museum's videos, highlighted by the challenges of COVID, prompted this initiative. These guidelines were shared with all internal departments, particularly the production department, enhancing Marketing's relationship with them and other divisions.

Logo animation by Caroline Fenner

#RecreateDIA

Social media campaign launched during the COVID-19 Pandemic.

Caroline
Inspired by the Getty Museum, this campaign is one for the books. These were really tough times globally during the COVID-19 pandemic. The concept of recreating artworks was created by @tussenkunstenquarantaine.
Caroline
As a team, we were grateful for the opportunity to bring some lightness, even if just for a moment. A special shoutout to Edward and Laura.

Additional Highlights

After releasing the official highlights, we leveraged them to advertise other museum events, off-site exhibitions, and annual festivities.