Social Media
Presented are the digital marketing initiatives aimed at boosting the Detroit Institute of Arts' online presence, particularly on social media, which was significantly lacking. The COVID-19 pandemic exacerbated this issue, but my enthusiasm for digital creativity and social media strategies drove consistent collaboration and efforts, addressing the museum's need for a cohesive online identity. Additionally, led the social media strategy meetings, ensuring comprehensive shared notes, accountability among stakeholders, and effective tracking of the content calendar.
Video Production Guidelines
At the onset of the COVID-19 pandemic, I took the lead in developing and overseeing the institution's first video production guidelines. The inconsistent collaboration efforts in the museum's videos, highlighted by the challenges of COVID, prompted this initiative. These guidelines were shared with all internal departments, particularly the production department, enhancing Marketing's relationship with them and other divisions.
#RecreateDIA
Social media campaign launched during the COVID-19 Pandemic.
Additional Highlights
After releasing the official highlights, we leveraged them to advertise other museum events, off-site exhibitions, and annual festivities.