Detroit Institute of Arts

QLINE Detroit

Role
Lead Graphic Designer
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Graphic Design
Print Production
Ad Design
Large-Scale Projects

The DIA partnered with QLINE Detroit to create a unique marketing opportunity to advertise the Van Gogh in America exhibition.

Vision

The goal was to create a DIA wrap that would be installed throughout the length of the exhibition and some additional time after. This was the final design utilizing two pieces from the DIA Collection. It designed with a 360-degree mindset - the distances and perspectives, time of day, and all the Michigan seasons it will go through.

Caroline
Can you tell that this is vectorized artwork? (โ—•_โ—•)
Caroline
As a production designer, this was truly the ultimate challenge. But at least the file size was smol.