Life Remodeled

OPPRO

Role
Senior Art Director
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Art Direction
Brand Identity
Graphic Design
Illustration

Logo concept for Opportunity Roasters (OPPRO for short), a student-run coffee shop. This will be located in the non-profit organization called Life Remodeled located in Detroit, Michigan USA. The purpose of the coffee shop is to empower local high school students, who are participating in the OPPRO program, to learn how to run, manage, and market the new neighborhood coffee shop.

Research

Conducted a standard analysis comparing Detroit coffee shop logos to identify where the brand fits within the competitive landscape. The highlighted map pinpoints nearby competitor coffee shops within a 2-mile radius.

Swag

Proposed marketing materials and merch designed to foster customer loyalty, share the brand story, and promote events that bring the community together. Building connections, one creative piece at a time.