Moceri Companies

Marketing Campaign

Associate
Role
Visual Content Production
Manager
<+>
Creative Vision
Graphic Design
Digital & Print Design
Marketing Campaigns
Print Production
Large Scale Projects
Event Marketing
Photography

Creative marketing materials developed to support luxury real estate campaigns and multifamily properties, enhancing the branding and market presence of Moceri Companies.

This newly established role of Visual Content Production Manager introduced modern creative processes to refine outdated branding, align with target demographics, and facilitate collaboration with architects and designers. While navigating traditional challenges, modern strategies were successfully implemented to create high-end marketing assets that effectively supported property launches.

Caroline
Putting that camera to work *✧・゚:*
Caroline
These are some behind-the-scenes shots of me capturing the latest build for an architectural ad.
Parkways Opening. Photography by Caroline Fenner.

Lake Orion Campaign

Created marketing materials and improved existed branding to promote a new luxury lakefront development with multifamily and single-family homes. Collaborated with the lead architect and 3D designer to match color palettes and incorporate the latest renderings.

In-progress color palette for the brand identity of each development

Lake Orion Photography

Photographed lakefront living for use in Lake Orion marketing materials.

Construction Fences

Elevated fencing to enclose the construction sites.