Detroit Institute of Arts

DPSCD Exhibition

Role
Lead Graphic Designer
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Graphic Design
‍Brand Identity
Marketing Campaign
Strategy Development
Content Calendar
Print Production

Developed the visual identity and digital experience for an in-person exhibition’s transition to an online format. With a tight timeline, the project required quick problem-solving and creative execution to ensure a seamless adaptation. This initiative also established a cohesive brand foundation, making the exhibition more recognizable as an annual event and reinforcing its longstanding connection with the DIA.

Trailer

With the exhibition shifting to a digital platform during the COVID-19 Pandemic, a compelling trailer was created to promote the event across all social media channels. The video served as a key marketing asset, driving awareness and engagement for the online experience.