DIA Exhibition Marketing
Presented are highlighted Marketing creative designed to promote various DIA exhibitions. Utilizing the
exhibition goals, this acted as the starting point for each creative strategy. The traditional marketing strategies were
challenged and pushed into new digital territory, especially online.
It was imperative
to expand outreach after 2020 and to present the Institution creative in a sophisticated manner that was to
industry standards. The creative collateral processes were also streamlined to allow for new marketing
opportunities and unique internal collaborations across different departments.
Role: Lead Graphic Designer
