Presented are highlighted Marketing creative designed to promote various DIA exhibitions. Utilizing the exhibition goals, this acted as the starting point for each creative strategy. The traditional marketing strategies were challenged and pushed into new digital territory, especially online.

It was imperative to expand outreach after 2020 and to present the Institution creative in a sophisticated manner that was to industry standards. The creative collateral processes were also streamlined to allow for new marketing opportunities and unique internal collaborations across different departments.

Role: Lead Graphic Designer

Design  Detroit Institute of Arts